Enterprise mobility is a hot topic, every time we turn around we see how another company's profitability has increased as a result of the Mobile. According to Global Industry Analysts, the global market for enterprise mobility is expected to grow by a huge value till 2018. Its very important to know what is enterprise mobility? and how it is beneficial to our company?
“Enterprise mobility is the trend towards a shift in work habits, with more employees working out of the office and using mobile devices and cloud services to perform business tasks.”
The term refers not only to mobile workers and mobile devices, but also to the mobility of corporate data. For example an employee may upload a corporate presentation from his or her desktop PC to a cloud storage service, then access it from a personal iPad to show at a client site.
Now after understanding what is enterprise mobility. We must focus on how enterprise mobility is beneficial for our organizations?
Understanding enterprise mobility strategies is critical for carriers looking to grow service offerings to the customers. Adding professional services that can help organization to grow, will make carriers true partners. This is never more evident than in the area of wireless services, where competition is rapidly driving service pricing down to the cost of providing it, leaving margins razor thin. Creating an enterprise mobility roadmap will help you address all your mobility questions. It will ensure that initiatives across all people, process and technology areas are driven by an effective, coherent strategy to validate your investments in mobility.
Ways to create enterprise mobility for your organisation
1.) Start with the end in mind. All great adventures start with a clear destination. With careful planning and consideration, you’ll end up with a half-baked mobility strategy that’s doomed to fail before a single line of code is written. You need to think very carefully about your desired business outcomes and how you can use mobile to deliver against these goals. Think carefully about how your customers, staff and other stakeholders can use mobile to engage with your business. Think about how your customers consume your products and services and how mobile can potentially add value to that experience. It’s also worth considering how mobile could be used to offer new products and services to your workforce and existing customer base. There could be significant opportunities that mobile can present in order to enhance your sales and marketing efforts.
2.) Focus on the mobile experience
If you’re a business person looking to expand the functionality of an existing desktop software application, mobile is a great bet. Your decision should be based upon the requirements of your project as there are pros and cons associated with each.A mobile responsive website is effectively a website that responds to mobile devices of different shapes and sizes. It can be accessed at any given time on any type of smartphone or tablet device. The other option is to develop a native mobile app whereby you create a bespoke piece of software for a specific set of devices. The user can then download the app from the relevant app store marketplace. This may sound obvious if you’re already experienced in mobile but it’s incredible how many enterprise companies still do not fully understand the difference.One thing is for sure, developing native apps will give you way more control over the quality of the experience that you deliver to your users. Native apps are well equipped to support local data processing and storage in case the app is being used in an area of low bandwidth and can easily handle data distributed by external, third party API’s.But based on our experience, if you’re focused on delivering a quality experience, native app development will offer by far the best results then mobile responsive websites . If you’re struggling to resource your project (finding the best mobile expertise is tough) then think about a build, operate and transfer .
3.) Develop a plan to continuously optimise your app
Many apps are updated on a weekly if not daily basis in order to provide new features and content. It’s also a great way to patch up bugs and flaws within the software without your users even noticing. If you’re used to developing desktop or web based software applications, mobile might take a bit of getting used to. Development cycles are shorter and tend to operate as a series of rapid, iterative bursts. The focus is on continuous innovation and delivering frequent revisions of your mobile product. In order to embrace mobile effectively, your company needs to embrace agility. This involves adopting an agile methodology when it comes to software development (as opposed to traditional waterfall based models) and using agile practices to continuously enhance your mobile product over time based on real world user data and feedback.
4.) Enable a great user experience by using external API’s
Mobility is all about empowering your customers, staff and organisational stakeholders. The great thing about mobile is that it puts power in the hands of the people that need it the most. However that power is completely dependent upon access to backend systems as sources of information. API’s are an intrinsic aspect of the overall mobile experience. If you’re an enterprise with large amount of data, this is great news when it comes to developing your mobility strategy. You don’t even need to think about creating new systems to leverage your data, you can just use what’s already there. API’s also represent a great way of exposing enterprise data to external parties. API management and security should be a critical consideration when developing a cohesive enterprise mobility strategy. There has been enormous growth in the number of enterprises using API’s to leverage additional value from existing infrastructure but the security considerations are different when compared to traditional software technologies. It’s essential that you understand the risks and benefits of API integration and management when thinking about your enterprise mobility initiative.
5.) Focus on the data
Data will represent the cornerstone of your entire enterprise mobility strategy. You need to think very carefully about how your stakeholders interact with their mobile devices and the critical role that data plays in determining the overall user experience. You need to think about your staff, your customers and your wider stakeholder group to understand what data they could benefit from accessing via smartphones and tablets.Then you need to think about security and how to ensure that your data is protected when moving across your company network.Enterprise mobility is not just about managing devices and apps. You need to think carefully about how you manage your data effectively. The reason you enable MDM (mobile device management) and MAM (mobile app management) is to provide access to data. In this sense, data sits at the heart of everything you do when it comes to enterprise mobility management. This is actually one of the highest priorities when defining your mobility strategy in terms of balancing user access requirements with efficient security.
6.) Stay secure
Enterprise mobility is about ensuring that the right people have access to the right data at the right time from any location. Part of this process is being able to define the user’s identity and making sure that the correct security based protocols have been implemented to verify each user. There are a number of things to consider when defining a high level security strategy. You have to think beyond device management and managing your company apps. It’s worthwhile analysing the overall security situation from a much wider perspective. So what’s the best way to secure your mobile apps and devices? Building your own security protocols can be expensive and time consuming so it’s worth looking at third party vendors who can provide a solution based on your requirements. Security vulnerabilities are often a result of poor software development processes. It’s worth considering the processes that are used to develop your software and establishing how to minimise errors in order to minimise any potential vulnerabilities.
7.) Get the right people involved
Finally you need to consider who is responsible for governance and management of your company’s overall mobility strategy. You need to think about who is in control and the people that should be involved. It’s also equally important to think about who is not in control and the people that don’t require influence and the ability to make decisions regarding mobility. Having too many voices (or the wrong voices) involved in your mobility governance will make it hard to formulate a cohesive strategy. You need to consider who the best people are in your company to influence key decisions and policies around all aspects of mobility. This can be problematic given the fact that mobility affects your whole company, and to a lesser or greater extent, all stakeholders will feel they should be partially involved in the decision making process. Your mobility strategy will affect sales, marketing, production, finance, HR and just about every single function within the company so make sure you involve the correct people with an appropriate level of influence and authority.
Mobile is no longer an option for your company. It’s essential and the time to start getting it right is now. Mobile is about driving value within your company. Getting ahead in mobile is challenging because you need to access the right skills and expertise. But if you’re not already considering what to do about enterprise mobility and how to do it, you’ll be behind some of your competitors. There are enormous commercial gains to be made when it comes to enterprise mobility if you get started now.